Things to Do at Ben & Jerry's Factory

The Ben & Jerry's Factory in Waterbury (just outside Burlington) is one of those places that manages to be both a corporate tour and fun at the same time. You'll actually get to see ice cream being made through viewing windows overlooking the production floor, though it's worth noting that production doesn't happen every day - you might catch them cleaning equipment instead, which is less exciting but still oddly fascinating. The whole experience leans into the company's quirky, socially conscious brand pretty heavily, but it works because the enthusiasm feels authentic rather than manufactured. What makes this factory tour different from your typical corporate experience is the obvious passion everyone has for ice cream and the company's offbeat culture. The guides tend to be genuinely knowledgeable about both the ice cream-making process and Ben & Jerry's history, and there's something endearing about a place that maintains a 'Flavor Graveyard' for discontinued flavors. Sure, it's touristy, but it's touristy in the best possible way - you'll leave with free samples, a deeper appreciation for premium ice cream, and probably a pint or two you couldn't resist buying.

The factory is actually in Waterbury, about 10 miles north of Burlington via Route 100 - it's a scenic drive through Vermont countryside that takes about 20 minutes. You'll find it right off the main road with plenty of parking, though summer weekends can fill up quickly. If you're staying in Burlington without a car, some tour companies offer transportation, or you could potentially take local bus service, though having your own wheels gives you more flexibility to explore the area.